This project involved creating high-impact social media content for Denny's Diner UAE to promote their specific late-night deals across key locations in Dubai and Abu Dhabi.
The objective was to generate awareness and drive traffic to their 24/7 stores (Sheikh Zayed Road, Al Ghurair Centre, and Abu Dhabi Mall) during off-peak hours (12 AM to 6 AM). The content focused on clearly communicating the enticing perks: a 20% dine-in discount, a fun free berry pancake offer for customers arriving in pajamas, and a separate 20% off NOON delivery discount.
This promotional reel was strategically designed to appeal directly to "night owls," effectively merging the brand's classic identity with exciting, limited-time value propositions to boost late-night sales and engagement.
