This project involved creating engaging short-form video content to support the Dubai Summer Surprises (DSS)campaign, specifically promoting the popular "10 Dirhams Dish" offer.
The core objective was to drive high participation for a competitive giveaway while simultaneously raising awareness for the extensive dining deals available across Dubai. The video and accompanying caption clearly outlined the steps to win an AED 500 Majid Al Futtaim Voucher, leveraging the excitement of the competition to draw attention to the campaign's value proposition: hundreds of restaurants serving signature dishes for just 10 AED.
The reel successfully blended the excitement of a giveaway with a direct call-to-action to explore the DSS dining offers, effectively generating social media buzz and encouraging both engagement and real-world participation in the event.
